last chances
FROM EXPOSURE
Connect your company to key decision-makers
from the market and generate new business.
OPPORTUNITIES
SPONSORSHIP AND MERCHANDISING
Highlight your brand before, during, and after the event with exclusive, high-impact actions.
WHY EXHIBIT AT FIRE SHOW?
WHY VISIT FIRE SHOW?
Exhibitor List
International Fair of Rescue and Protection Firefighting
FIRE SHOW 2026
Organized and promoted by Fiera Milano Brasil organized by ABIEX – Brazilian Association of Fire Fighting Equipment and High Pressure Cylinder Industries, a FIRE SHOW – International Fire Fair reaches its 16th edition, bringing together over 700 brands* that will present new products, services, and technologies in the field of rescue and fire protection.
Fire Show will take place from October 6 to 8, 2026, from 1:00 PM to 8:00 PM, at the São Paulo Expo Exhibition and Convention Center, and expects to receive around 64,000+ visitors* including firefighters, internal accident prevention committee members (CIPEIROs), buyers, integrators, risk inspectors, first responders, and many other professionals in the sector.
*Together with Fisp | International Security and Protection Fair
Expectations for 2026
Exhibitors
Qualified
Exhibition
* Together with Fisp | International Security and Protection Fair
TRAVEL AND ACCOMMODATION
Enjoy the exclusive benefits of Fire Show's travel program. Find hotels near the fair, rent a car, and buy your airline ticket all in one place.
Fire Show Floor Plan
Download the Fire Show floor plan. Check out the exhibitors who have already confirmed their attendance at the event and plan your visit.
SIMULTANEOUS EVENT
The FISP | International Trade Fair for Safety and Protection will present new products, services, and technologies in the field of Safety and Protection.
Breaking News

FISP e Fire Show 2026 heat up market with PPE fashion show and live experiences at São Paulo Expo
Latin America’s largest occupational safety and firefighting event will bring together 800 exhibiting brands and is expected to draw more than 60,000 visitors. The new Play Safer Pavilion will feature a live factory demonstration, the 27th COMBRASEMT, a lecture arena, and a PPE fashion show São Paulo, August 2026 – Only 30% of Brazilian workers use personal protective equipment correctly

Fisp and Fire Show receive over 62 thousand visitors and highlight innovations in safety and protection
Event brings together 800 national and international exhibiting brands, boosts business generation, and points to growth for the next edition in 2026 São Paulo, November 2024 – The 24th edition of FISP (International Fair of Safety and Protection) and the 15th Fire Show (International Fire Fair) recorded significant growth, with over 800 national and international exhibiting brands, attracting

Female audience takes center stage with PPE and exclusive clothing
The female labor force participation rate rose from 34.8% in 1990 to 52.2% in 2023 in Brazil. This increased participation, combined with companies’ concern for this demographic, led businesses to introduce PPE (Personal Protective Equipment) and specialized clothing designed specifically for women. JGB is helping to highlight the cancer prevention campaign.


