October 06 to 08, 2026

1pm to 9pm
SÃO PAULO EXPO / SP - BRAZIL

+55 (11) 5585-4355 / 3159-1010

comercial@fieramilano.com.br

Fiera Milano Brasil

+55 (11) 5585-4355 / 3159-1010 |

October 06 to 08, 2026

1pm to 9pm
SÃO PAULO EXPO / SP - BRAZIL

Fiera Milano Brasil
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Why Exhibit at Fire Show 2026?

Fire Show | International Fire Fair is the only event in Brazil to bring together the latest technologies, products, services, experiences and the latest trends in rescue and fire protection, in addition to attracting buyers, national and international, from the entire production chain in an area 42,000 sqm providing the right environment for generating business and networking.

CHECK OUT HOW THE FIRE SHOW’S LAST EDITION WAS, AND THE OPINION OF
EXHIBITORS AND VISITORS ABOUT THE EVENT:

You Can’t Be Left Out!

Largest Rescue and Fire Protection Fair in Latin America

REASONS TO
PARTICIPATE IN
FIRE SHOW!

  • Increase the level of exposure of your brand and / or product to a qualified and interested public in doing business and partnerships in the sectors of Fire Detection and Prevention;
  • Retain customers and to face the major market players present in the largest industry event in Latin America;
  • Be present in the event that grows in size and quality of exhibitors and visiting audience with each edition, and gains more importance in the market due to the great synergy that promotes among all segments of the supply chain through the exchange of information in seminars and lectures that are held in parallel to the business.

VISITOR’S DECISION POWER!

More than half of FIRE SHOW’s visitors are final decision makers at the time of purchase!



Decide or have influence on the purchase.


The fair provides great networking opportunities.


Believe that it is a great event to see releases, news and trends.


The fair presents a great diversity of products and services.


Visitor Profile

Great deals are waiting for you at the 16th Fire Show!


  • 16% Firefighter
  • 15% Work Safety Technicians
  • 12% Director
  • 12% Engineers and Safety Technicians
  • 12% Fire Engineers
  • 9% CEO / Owner
  • 8% Buyer
  • 7% Manager
  • 6% Administrator
  • 4% Commercial
  • 1% Others

Perfil do Visitante Fire Show

Do it as the Industry’s Top Brands!

Expectations for Fire Show


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BRANDS

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INDUSTRY
PROFESSIONALS*

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SQM EXHIBITION
AREA

Special Conditions for New Exhibitors

DO YOU WANT TO PARTICIPATE
FOR THE FIRST TIME?
WE HAVE EXCLUSIVE BENEFITS!

If you own a small business and would like to participate in Fire Show for the first time, know the relationship program: 1st Participation in Fire Show.

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