São Paulo is the most influential Brazilian city on the global scenario and also the financial, corporate and commercial hub in South America. It concentrates 15% of the Gross Domestic Product (GDP) and 6% of the Brazilian population. It is one of the busiest cities on tourism business in the world: for every US$ 100 dollars of wealth generated in the country, more than US$ 10 are produced in São Paulo.
The per capita income is 70% above that of Brazilians in average, making the city’s inhabitants purchasing power a large market for all kinds of events.
The Sao Paulo Expo, exhibition center that houses the Fire Show 2020, is one of the largest business complex in Latin America. Near the Jabaquara subway station, has all the infrastructure that a big event like this requires.